HTO's very dated set of informational brochures for customers were redesigned to match their new identity system as well. Content was edited on the majority of the brochures and a new brochure-rack program was recommended and installed for placement at store entrances. The redesign, coupled with the installation of the racks, saw a tenfold increase in the consumption rate.

Presenting... green header flourish

Hudson Trail Outfitters Identity Pieces

 

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