This product concept and packaging was created to fill a void in the options available to consumers in the realm of flavored waters without use of artificial sweeteners. The water company name and product itself was created to target health-conscious consumers and those that simply don't like artificial sweeteners in their water. An entire line of products with color-coordinated caps could be produced for this product line. In addition to the bottle designs, poster graphics, t-shirt promotional pieces, and floor graphics were created for supermarkets to promote the new offering.

Presenting... green header flourish

Natural Choice Water Product Concept

 

2 by 2 squares