Presenting... 
This ad campaign was inspired by a love of The North Face Sportswear clothing and created for a school project. Knowing the company's background and previous marketing tactics, they seemed to be missing a niche entirely by not trying to attract new customers with their more affordable sportswear line. By marketing to the average person, they could really develop a strong 'average person' following along with outdoor enthusiasts.
This first example is intended to be a billboard sign to be placed along roadsides. From backpacking or day-hiking to Backyard BBQ's, their clothes work well for any activity and this ad targets both men and women.