These Nikon conceptual ads were inspired by a new camera they had just released that not only allowed for poster-sized prints to be made from the images, but also allowed people to upload their images by Wi-Fi to Flickr without the use of a computer. These ads target new customers or upgrading consumers by showing off the camera's features and high quality images with a series of eye-catching image-driven magazine ads. These would run in tandem in various publications and could be swapped out for any other ad depending on which ad best fit the magazine audience they were trying to reach.

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Nikon Ad Comp 1

 

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